R.A. Wylan & Co. Inc.,
Career Center

Global Product Manager

Location: Blue Ash, OH
Job Type: Direct Hire
Salary: $80,000.00 - $115,000.00
Degree: Bachelor;
Date: 10/11/2018
Job ID: 02628679
Job Description
 
Company

Our client is a world leader in medical device technology and a top provider of surgical implants and medical instruments.
 
Position
  • Leads development of product marketing plans by preparing objectives, strategies, tactics, profit and loss projections, including short and long-term strategies
  • Manages new product development marketing activities for specific products within the respective Group, including new idea review and recommendations, concept and design development, technique development, project management and market introduction
  •  Actively mentors less-experienced group members in Marketing-related areas
  • Recommends product line extensions and/or line trimming, forecasting, pricing strategies, literature/video/sales support materials, labeling revisions, clinical studies, manufacturing and customer service/operations support for existing product line(s) which would ultimately build the value of the product line and maximize product line earnings
  • Determines strategic product line decisions such as priority of product or line enhancements which optimize organizational goals and objectives by evaluating competitors’ products and by determining market share and market trends; keeps others informed by maintaining and distributing competitive comparisons and evaluations
  •  Develops product-oriented positioning documents, product profiles, competitive analysis, presentations, demos, white papers, product updates and content for corporate marketing vehicles such as web sites, brochures and seminars
  • Monitors product development progress with engineering, manufacturing, regulatory affairs and related departments to ensure product line objectives are achieved on a timely basis
  • Prepares annual budget forecasts for the marketing functions related to the product line(s)
  • Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, participation in key meetings and conferences to ensure company and products are perceived superior relative to the competition
Requirements
  •  Bachelor’s degree required MBA preferred 3-5 years of experience within the medical device, pharmaceutical, biological industry, or closely related Knowledge in healthcare reimbursement and healthcare management
  • Performed quantitative analysis to guide global/regional performance and decision-making Created components of comprehensive global marketing plans
  • Managed elements of new product commercialization launch Experience getting first-hand customer information and using it for improvements (e.g. KOLs, market research, VOC)
  • Effectively worked with both direct and indirect sales force to achieve result Implemented elements of brand positioning strategies that resulted in incremental demand for product
  • Experience working with a best in class repeatable marketing methodology Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education)
  • Strong analytic, technical and conceptual aptitude
  • Proven strategic planning and implementation capabilities
  •  Excellent oral and written communication and presentation skills
  • Strong interpersonal skills and coaching skills at the employee and management levels
  • Average travel requirement is approximately 45%