R.A. Wylan & Co. Inc.,
Career Center

Marketing Coordinator

Location: Springfield, MA
Job Type: Direct Hire
Salary: $50,000.00 - $60,000.00
Date: 7/16/2016
Job ID: 02357436
Job Description
Job Title: Marketing Coordinator   
(Retained Search Assignment)                        
Job Description Summary:
The Marketing Coordinator, Pet Care (MC) supports the Director of Marketing & Sales, Pet Care (DM) in the marketing of assigned brands and assists in the development of marketing and sales promotional materials required to help achieve objectives, policies, programs and goals. 
  • Marketing: Assists DM in the development of marketing plans and programs; coordinates the production of advertising and marketing materials. Manages certain marketing projects under the guidance of the DM. Works with both inside and outside resources to assure print production schedules for marketing materials are timely; Communicates technical information to design staff. Works with sales coordinator on trade show materials.  Makes arrangements for third-party mailings.
  • Internet Presence:  Assist in maintaining and updating pet related web content, administer web based outreach/advocacy program, and monitor and build overall presence of company products online as directed by DM.
  • Customer Outreach:  Work with key customers and channels as directed by DM to help implement, monitor and measure marketing activities.
  • Traffic: Responsible for the scheduling and workflow of marketing projects among agency departments, clients, and vendors once the creative has been developed. Manages and revises timelines and estimates. Routes layouts, copy, proofs, and other project elements for approval and production via the BaseCamp system.  Activities including copy review and proofing for packaging changes, selling materials, and new products.
  • Content Creation: Assists in the writing and editing of marketing materials under the guidance of the DM.
  • Graphics: Support consumer and trade initiatives from a graphics perspective
  • Channel-Specific Support: Reviews catalogs, submits updated images and product descriptions.
  • Photography: Manages production and organization of product images including mock-ups and final photography including organizing in-studio photo shoots.
  • Coupons & Rebates: Coordinates the development, tracking and reporting of coupons and rebates with clearing house and marketing personnel.
  • Qualifications:                      
  1. 5 years’ experience in marketing production including technical printing and graphic skills
  2. Prior experience in a sales and/or marketing environment (preferably packaged goods)
  3. Ability to communicate orally and in writing in a clear and straightforward manner
  4. Exceptional skills in Microsoft Office Software
  5. Bachelor’s degree or equivalent sales and/or marketing experience